G.O.A.T : Serena’s Farewell

The Queen Has Spoken.

Serena Williams took to the US Open in NYC to bring her iconic career run in Tennis to a triumphant close in a final match. From Gladys Knight to Zendaya, celebrities of all ages piled in for the opportunity to watch the G.O.A.T. in action, dominating her beloved sport one last time before focusing her energy on motherhood and funding women-owned businesses through her business capital firm.

In attendance to support and witness Herstory - Sister Venus, Deon Warrick, Anthony Anderson, Spike Lee, Lala Anthony. Mike Tyson, Onika Noni Rose, Gayle King, Queen Latifa, Tiger woods and more.  

A sparkling Nike US Open Outfit made a statement that clearly said Black Girl Magic.

Nike Lead Apparel Designer Carly Ellis is accredited for providing the overall concept. The creator guided the details for an exciting design aimed at making Williams feel confident and at ease. 

Serena has been partnering with Nike since 2004. However, Ellis joined the apparel team in 2018, and the two women have been working together ever since. 

The look matched the moment for the final competition before her retirement, which was also celebrated with a TIME Magazine Cover Feature released days prior.   

The greatest female athlete of all time—check that: perhaps the greatest athlete of all time—has been thinking a lot about the reason she’s vowed to hang up her racket for good. Read More Here. 

This moment belongs to Serena.  

She's earned the 'S' on her chess that will forever be imprinted on history and HERstory, as well as the 'W' that will inspire women everywhere for a lifetime! 

You deserve this next chapter, and we wish you more blessings on the journey Serena Williams #GOAT