Bad Gal Rih, In Paris, On A Billboard, In Louis Vuitton.

The title speaks for itself. That is BAD business, in a good way. Queen Rihanna x Baby #2 can be spotted adorning a mega billboard in Paris. And we love everything about it!

Bad Gal Ri for Louis Vuitton

As producer extraordinaire Pharrell ramps up to reveal his debut collection as the Louis Vuitton’s creative director, he’s giving Rihanna all the glory on the tease promo for the menswear campaign.

The bags are fire. The Paris billboard is pretty spectacular. And I think we love this next level thinking. Celebrating a pregnant woman in front of a male dominated brand says alot. It says its a Woman’s world. It screams Women are powerful and it affirms that we deserve the be on the front line, of any line or race. Its says, run your race ladies, and its brilliant.

The menswear & accesories spring summer 24 collection drop is set to showcase June 20.