Woman To Woman: The Lip Bar CEO Shares Business Advice
Congradulations are in order for beauty brand TLB (The Lip Bar), celebrating 10 years and thriving in business.
The woman-created cosmetic line is known for its authentic approach to beauty and make up. Although black owned, one of the company’s core principles is diversity, a concept that largely sets it apart from other labels on the market. As dose the affordability when equated to the quality offered.
At $39, "The Bawse Bundle”, which is available via TLB and Target websites, consumers win big with a liquid lipstick, lip gloss, shimmer balm, and a lip liner. (Sheesh)
Inclusiveness, quality and affordability aren’t the only secrets The Lip Bar’s success. To celebrate the past 10 years in business, beauty boss Melissa Butler shares her journey with Essence Magazine. She offers up valuable insight, advice and perspective from a woman in business who has done it to many women doing it in an exclusive interview.
““Don’t hide your Blackness, “Don’t be afraid to use your voice, because the reality is, only a Black person can use it effectively. By telling your story, you’re also identifying a piece of the market that still has the opportunity for growth.””
#DopeReads - Check out the article in full here:
TLB (The Lip Bar) Founder Shares A Message For Future Black Beauty Founders Like Herself