How Lizzo is showing BIG Love to Curvy Women
We love Lizzo for her boldness, her unapologetic approach to life, her authenticity.
It’s not always embraced, but that has never prevented the award-winning multi-talent from dedicating her celebrity to being a voice for beautiful curvy women.
Yitty, a “revolutionary new shapewear brand”, is the latest addition to the star’s platform, curated to show women of larger sizes love in a big way. In Partnership with Fabletics, the release has been 3 years in the making. She says Yitty is a “no-shame, smile-inducing,” size-inclusive shapewear brand designed for every body and “all based on the principles of self-love, radical inner confidence, and effortless, everyday wear.”
The inspiration for the line is deeper than fashion, it’s personal.
After years of having to settle for limited availability of uncomfortable and unfashionable shapewear, she was motivated to fill the void and create those options for herself and for women everywhere who feel the same limitation when it comes to shopping for figure forming under clothing.
In her professional field of work, the need to conform was inevitable. The performer always felt a pressure to “squeeze” into looks that never represented who she was.
“I felt that I was constantly being told through TV and magazines that my body wasn’t good enough. And, in order to be considered ‘acceptable’ I had to inflict some sort of pain upon it to fit into an archetype of beauty,” Because of this, I’ve been wearing shapewear for a long time, maybe since I was in fifth or sixth grade.”
With musically themed vibrant colors like “Tempo Lavender” and “Moody Bitch”, Yitty is designed for all body types and will include undergarments ranging in size from XS to 6X. “I was tired of seeing this sad, restrictive shapewear that literally no one wanted to wear. I decided to take on the challenge of allowing women to feel unapologetically good about themselves again.”
Names after her childhood nickname, Lizzo's shapewear line release comes on the heels of the premier of "Watch Out for the Big Grrrls". Another dream fulfilled not only for her, but for spotlight shared with group of ultra-talented women ready to bare it all on the dance floor.
The body-positive dance reality show, now available on Amazon Prime follow’s the journey of Lizzo’s nationwide search for the country’s big girl baddies who can slay the stage and join her dance crew on tour. With celebrity quests appearances by the likes of Missy Elliott, SZA and some of the world’s top choreographers, the show is so much more than a dance completion. It’s about empowering these women to embrace their journeys, share their stories, overcome their battles, grow creatively and most importantly, build a sisterhood.
Check out the trailer, then head on over to Amazon Prime for an inspiring binge.