Target Stores Showcase Atlanta-Based Clothing Line

As a part of a national campaign honoring Black Culture and history, Jolie Noire is featured in Target stores. Sisters Keyondra and Kimberly Lockett were among the 5 designers chosen by the Black Beyond Measure initiative to showcase their line with the retailer.

“We wanted it to encourage Black women. It ended up encouraging Black men as well,”

The sisters launched Jolie Noire, which means “Pretty Black” in French in 2019. Their Louisiana and French roots and addressing a need for more Black female voices in the fashion industry inspired the idea. Their size-inclusive athleisure-wear is intentionally designed to celebrate all body types and shades with its wide range of size offerings and unisex options.

Congratulations ladies! Its only up from here.