“Nah baby, this ain’t magic. This is the real thing”
Just in time for the Global celebration of girl power at it’s finest, Nike releases it’s new campaign ahead of International Women’s Day. “We Play Real” honors black women athletes in their greatness, in solidarity and in their power. Narrated by actress Dominique Fishback, the ad features mega talents in sports like Serena Williams, Naomi Osaka, Caster Semenya and more.
Words matter, and the power spoken over the journeys of these ladies’ authentic hard work and contributions are poetic, empowering and encouraging to the next generation on their way in. Salute to all women in sports putting in work and a nod to Nike for such a dope honor to the women who are leading the game today. Check out the ad below.
“Black women are rarely recognized for the hard work they put in. It’s not just magic, they are the real thing. Join us in celebrating their hard work and help level the playing field. #WePlayReal ”
In addition to the campaign visuals, $500K will be donated to “Black Girl Ventures”, a nonprofit that is dedicated to providing access to career support and resources for Black and brown woman founders meeting business milestones. Learn more about the organization’s efforts here.