Big Boss, Not The Little One!
Keke Palmer becomes the first ever Chief Brand Officer for Cream Of Nature
The announcement comes on the heels of a book release for ‘Master of Me’, a grammy nod for a holiday record collaboration and two upcoming movie announcements amongst other things. Our lil’ sis has always owned her path as a Big Boss, and we’ve been in love with the journey since Akeelah was chopping down words we’ve never even heard of for lunch.
Continuing to walk the walk of a passionate multi-hyphenate with a confident stride, Palmer is adding another her growing collection of roles. The actress, artist, entrepreneur, author and MOTHA is now a Chief Officer, with a desk and a badge.
As the new leader of marketing, the role positions Palmer to infuse her passion for storytelling with her natural hair journey. Her perspective derives from legacy and heritage, being a Chicago native where the brand was also founded and remained a staple for hair care in black households for decades. For Palmer, the full circle moment creates a unique platform for the entertainer to engage with community. We can look forward to her stepping from behind the desk at Creme Of Nature to get up close and personal with product users, Keke tells ESSENCE.
“I’m an IRL person. I love a demo moment, a girl’s moment, a community moment. I want to create opportunities where we can get together and talk about how to use these products.”
Future plans also include innovative ways to give back and support women of color in the beauty industry. A new energy has arrived at Creme Of Nature, Big Boss Energy!